Chart: Ad Spending Shows Little Growth in 2007

Apr 16, 2008  •  Post A Comment

Recent figures from Nielsen Monitor-Plus indicate that there was little growth in ad spending during 2007, and that was particularly true of segments of the television business. None were as strong as the Internet or national magazines last year. However, TV isn’t suffering to the same degree as the newspaper business. Below is a list of media categories tracked by Nielsen and their change in revenues from 2006 to 2007.

Ad Spending by Media Category 2007 vs. 2006 % Change
Internet 18.9%
National magazines 7.6%
Outdoor 7.2%
National Sunday supplements 4.9%
National cable TV 2.2%
Spanish-language TV 1.5%
Network TV -1.5%
Local magazines -1.7%
Spot radio -2.0%
Spot TV markets 101-210 -2.6%
Network radio -3.9%
B-to-B magazines -4.0%
Local Sunday supplements -4.9%
Spot TV markets 1-100 -5.1%
Local newspapers -7.5%
National newspapers -7.7%
Source: Nielsen Monitor-Plus
Syndicated TV and free-standing insert coupons were excluded due to methodology
changes. Newspaper reflects display ads only


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