Connected to the Community

Apr 13, 2008  •  Post A Comment

Change is scary, but it’s also filled with opportunities. And clearly those local television stations that are positioned to do best moving forward are those that have the greatest connection to their communities.
As we approach the digital transition next year, it’s clear that local TV stations will have opportunities like never before—opportunities to inform their viewers, serve their communities and improve their technology.
With this week’s annual gatherings in Las Vegas of the National Association of Broadcasters and the Radio-Television News Directors Association, TelevisionWeek is proud to congratulate our TV Managers of the Year.
Five TV stations are represented, one from each of the following regions of the country: Northeast, Southeast, Midwest, Southwest and West. The respective honorees are the management teams from WPVI in Philadelphia, WSB in Atlanta, WLS in Chicago, WFAA in Dallas and KING in Seattle.
So what’s the recipe for the success of these stations? News, first of all. They are all news powerhouses. And part of what’s gotten the attention of their local viewers is that they trust the news these stations deliver. Walter Cronkite, when he was anchoring “The CBS Evening News,” was able to dominate the TV news landscape because, over time, he became the most trusted man in the country.
So it’s news and personnel. And stability, of course, and the right programming, especially on the syndication side.
Besides detailing the kudos these managers deserve, these profiles are an opportunity for others to learn what works as they travel the road to success.

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