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Initiative’s Cohen Named CEO of OMD

Apr 25, 2008  •  Post A Comment

Former network marketing executive Alan Cohen was named CEO of media buyer OMD USA, effective June 1.
Mr. Cohen is currently at Initiative, where he was recently promoted to president of worldwide innovation and president of Initiative West.
Before moving into the media agency business, Mr. Cohen was a top marketing executive at NBC and ABC. At ABC, he was a client of OMD.
“I’m excited to have Alan join our management team. His impressive track record of winning over clients with innovative and breakthrough ideas is a perfect fit with OMD’s reputation as the leader in creativity and effectiveness,” said Page Thompson, CEO of OMD North America.
“It feels great to be joining a media company that stands for exactly what I believe in: creative and innovative work that helps drive client business results,” Mr. Cohen said.

One Comment

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