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Interactive Emmys Presented at Mip

Apr 9, 2008  •  Post A Comment

Scandinavia took home some of the major Interactive Emmy Awards, presented by the International Academy of Television Arts & Sciences, at this year’s Mip gathering in Cannes.
Among the winners were Finland’s children’s program “Staraoke,” named best interactive program, and Sweden’s drama “The Truth About Marika,” deemed the best interactive TV service.
“This year’s winners are an illustration of how technology is enhancing viewer participation and bringing an added value to television content,” International Academy of Television Arts & Sciences President-CEO Bruce L. Paisner said.
Rounding off the winners was the U.K.’s WeDigTV, which received the interactive channel award.

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