Nick at Nite, Hallmark Tops in Viewer Retention Through Ads

Apr 23, 2008  •  Post A Comment

Nick at Nite had the highest retention of viewers through commercial breaks of any network in cable for the first quarter of this year. The Hallmark Channel placed second, followed closely by the Weather Channel and TVLand.
Advertising buys are based on Nielsen’s C3 commercial ratings, which measure how many people view commercials during live programming and programming watched on a delayed basis for up to three days. The different between the live ratings and the C3 ratings shows the proportion of viewers watching a network who also watch the spots that advertisers pay for.
Hallmark’s executive VP for ad sales, Bill Abbott, said, “Again, we are very happy to see the excellent C3 ratings results for the first quarter, which reinforces what we already know, that our viewers stay tuned to watch the ads. Commercial retention has long been one of our strongest points of differentiation in the marketplace.”
The following chart shows the commercial retention of the top cable networks tracked by Nielsen.

C3 Prime-Time Audience Retention, First Quarter 2008, Adults
Rank Program Originator % Program to Commercial Retention
1 Nick at Nite 95.5
2 Hallmark Channel 93.2
3 The Weather Channel 92.5
4 TV Land 92.1
5 The Cartoon Network 91.4
6 truTV 91.1
7 Home and Garden TV 91.1
8 TBS Network 91.0
9 USA Network 90.7
10 Black Entertainment TV 90.4
11 ESPN 90.4
12 ABC Family 90.3
13 Lifetime Television 90.3
14 Fox 90.2
15 Turner Network Television 90.0
16 Comedy Central 89.8
17 Animal Planet 89.7
18 Golf Channel 89.7
19 Spike TV 89.3
20 CBS 89.2
21 A&E Network 89.1
22 ESPN2 88.9
23 Sci Fi Channel 88.8
24 The History Channel 88.8
25 Fox News Channel 88.6
26 Versus 88.5
27 ABC 88.4
28 Speed 88.2
29 Discovery Channel 87.9
30 Cable News Network 87.7
31 NBC 87.5
32 FX 87.2
33 Travel Channel 86.9
34 Oxygen Media 86.8
35 Food Network 86.7
36 CMT 86.7
37 Superstation WGN 86.7
38 AMC 85.9
39 CW 85.9
40 TV Guide Network 85.3
41 Headline News 85.0
42 TLC 84.8
43 MSNBC 84.8
44 VH1 84.5
45 MTV2 84.4
46 Bravo 84.0
47 E! Entertainment TV 83.7
48 CNBC 83.2
49 MTV: Music Television 82.4
Rankings are for Monday-Sunday, 8-11 p.m., Dec. 31-March
Source: Hallmark Channel analysis of Nielsen data


  1. Hey Nick we will be forced to watch other programs
    if you continue to cut off the end with commercials
    Thank You

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