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Nielsen’s VideoCensus Parses Online Viewership

Apr 7, 2008  •  Post A Comment

Nielsen Online released the latest numbers from its VideoCensus measuring tool, which tracks video consumption across the Web.
While the total number of unique Web video viewers decreased to 115.8 million during the shorter February from 116.7 million in January, users increased the total number of streams (6.3 billion streams in February from 6.0 billion in January), streams per viewer (up to 54.7 from 51.3) and average time per viewer (up to 130.7 minutes from 124.4 minutes).
YouTube still dominated all other Web properties, raking in 2.9 billion streams during February. Fox Interactive Media came in a distant second, with about 406 million streams, while Yahoo rounded out the top three with 244.8 million streams.
VideoCensus also tracks age-specific activity for sites that incorporate any video content, even if it isn’t the site’s primary activity. Nielsen found that 74% of unique video viewers on auction site eBay during February were 55 or older, while 66% of viewers to Web video social networking site Broadcaster.com were between 12 and 24 years old.
As for income-based statistics, 52% of U.S. video viewers on Sky.com, a U.K.-based lifestyle and entertainment portal from one of the country’s paid broadcasting and telecommunications companies, are from viewers with a household income over $100,000. Video game destination GameTap.com had 19% of its video consumption come from viewers with a household income of under $25,000.

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