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Program Genres Viewed Live on Cable

Apr 30, 2008  •  Post A Comment

Most cable programming is viewed live, but some genres are proving even more resistant to recording and delayed playback using digital video recorders. This information is important because when programming is watched live, there’s a much better chance the commercials airing during breaks will be seen and have a chance to do their job: convincing viewers to buy products. The following list of genres and how much they’re watched live was compiled by Hallmark Channel using data from Nielsen.

Genre % of Households
Viewing Live Only

News

98.7%
Feature films/movies 98.4%
Childrens 98.1%
Sitcom/comedy series 98.0%
Sports 97.8%
Documentary/instructional 97.6%
Music 97.5%
Variety/reality/magazine/talk 97.3%
Adult animation 97.3%
Drama/mystery/sci-fi 96.6%

Source: Hallmark Channel analysis of Nielsen N*Power Ratings Analysis Report (Dec. 31-March 30), Live+3 average commercial minute ratings vs. Live+3 average program minute ratings, Monday-Sunday, 8-11 p.m.

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