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Tech Briefs

Apr 27, 2008  •  Post A Comment

Broadband to Use ScanScout Targeting Tools in Videos
Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than 1,800 sites in its network and will use ScanScout’s tools to deliver targeted video ads for those sites. ScanScout’s technology lets a site match ads with relevant content. ScanScout said it has served more than 1 billion ad impressions in the last six months.
Next New, Collarity Partner on Content Targeting
Online video studio Next New Networks partnered with ad targeting firm Collarity in a deal that will enable Next New Networks’ viewers to find videos and content that other Internet users with similar interests also like. Next New Networks will roll out the Collarity tools first for its political reporting network Veracifier, the companies said. Collarity will produce related video results based on the type of content a viewer watches or searches for, along with relevant ads.
PodShow Relaunches as Mevio
Podcast provider PodShow relaunched its service as Mevio with a focus on original episodic content programmed for the Internet. Mevio said it will offer “millions” of hours of episodic programming, videos and music centered around a social media experience. Mevio will aggregate more than 15,000 shows, will co-produce 600 shows and will produce 50 shows by the end of this year. Mevio also will let advertisers build their own online channels for their brands. The makeover represents a shift from the “podcast era” to an era of premium episodic Web content, the company said.

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