Visible World Secures $25 Million

Apr 13, 2008  •  Post A Comment

Advertising technology firm Visible World landed $25 million in venture funding.
The cash infusion was led by new investors Adams Street Partners and AllianceBernstein, with existing investors Comcast Interactive Capital, Dawntreader Ventures, Grey Ventures, Leucadia National, Marketing Services Risk Surety, Time Warner, Viacom and Comcast Interactive Capital upping their investments.
The company will use the cash to support its recent growth, said Visible World President Tara Walpert Levy.
Visible World’s technology lets programmers and advertisers swap in and out fresh commercials on the fly in both broadband video and television network content.
Visible World began offering the broadband video ad targeting tools last year, and that business has grown steadily, Ms. Walpert Levy said.
Since then, the company has grown its advertiser base to include seven of the top 10 automotive companies, eight of the top 10 media companies and four of the top six cable and telecommunications companies, she said.
Other national brands using Visible World’s technology include Lenovo, Sears-Kmart and Wendy’s. Lenovo, for instance, is using Visible World’s technology to insert fresh ads by daypart across several cable networks using the Google TV ads system, she said.
“One of the reasons we attracted this funding is we are the only agnostic play that really goes across all the media,” she said. Visible World can target according to demographics, neighborhood, usage and other factors online and on TV.


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