Warners, Essence Launch Web, TV Partnership

Apr 21, 2008  •  Post A Comment

Warner Bros. Television Group has partnered with Time Inc.’s Essence Communications to produce a new Web destination in tandem with Warner’s Telepictures Productions, the companies announced today.
Under the partnership, the two media companies will relaunch Essence.com this summer. The revamped site is being billed as the “most thorough Web destination ever created for African American women” and is expected to “become the daily site where black women click first,” according to the release.
The site also will serve as a launch pad for new television programming suited to the Essence audience.
Under the partnership, Telepictures and Essence will develop programming for possible TV series or for broadband. The first project under that umbrella will be “Extra on Essence,” an original digital series for Essence.com, hosted by “Extra” correspondent Tanika Ray.

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