Product placement rose 6% in the first quarter during prime-time shows on the broadcast and 11 cable networks Nielsen measures. Placement on broadcast was up 39%, while placements on cable were little changed.
Of the 117,976 occurrences of product placement, Nielsen said, the most prevalent type on broadcast came when a product was placed in the foreground in a shot. On cable, the most frequent form of placement involved wardrobe.
The following chart shows the broadcast programs with the most product placement occurrences.
Top 10 Programs for First Quarter 2008
| Program | Network | Total Occurrences |
| The Biggest Loser | NBC | 3,977 |
| American Idol | Fox | 3,291 |
| The Apprentice | NBC | 1,646 |
| Deal or No Deal | NBC | 1,603 |
| Extreme Makeover: Home Edition | ABC | 1,011 |
| Big Brother 9 | CBS | 1,011 |
| CW Now | CW | 929 |
| Pussycat Dolls Present | CW | 805 |
| America’s Next Top Model | CW | 574 |
| One Tree Hill | CW | 557 |
| Total | 15,404 |
Source: Place*Views, Nielsen’s Product Placement Service.
Coverage: Prime-time entertainment programs on ABC, CBS, The CW, Fox, MyNetworkTV, NBC.
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