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Chart: Product Placement on Broadcast TV

May 7, 2008  •  Post A Comment

Product placement rose 6% in the first quarter during prime-time shows on the broadcast and 11 cable networks Nielsen measures. Placement on broadcast was up 39%, while placements on cable were little changed.

Of the 117,976 occurrences of product placement, Nielsen said, the most prevalent type on broadcast came when a product was placed in the foreground in a shot. On cable, the most frequent form of placement involved wardrobe.

The following chart shows the broadcast programs with the most product placement occurrences.

Top 10 Programs for First Quarter 2008

Program Network Total Occurrences
The Biggest Loser NBC 3,977
American Idol Fox 3,291
The Apprentice NBC 1,646
Deal or No Deal NBC 1,603
Extreme Makeover: Home Edition ABC 1,011
Big Brother 9 CBS 1,011
CW Now CW 929
Pussycat Dolls Present CW 805
America’s Next Top Model CW 574
One Tree Hill CW 557
Total   15,404

Source: Place*Views, Nielsen’s Product Placement Service.
Coverage: Prime-time entertainment programs on ABC, CBS, The CW, Fox, MyNetworkTV, NBC.

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