Product placement rose 6% in the first quarter during prime-time shows on the broadcast and 11 cable networks Nielsen measures. Placement on broadcast was up 39%, while placements on cable were little changed.
Of the 117,976 occurrences of product placement, Nielsen said, the most prevalent type on broadcast came when a product was placed in the foreground in a shot. On cable, the most frequent form of placement involved wardrobe.
The following chart shows the broadcast programs with the most product placement occurrences.
Top 10 Programs for First Quarter 2008
|The Biggest Loser||NBC||3,977|
|Deal or No Deal||NBC||1,603|
|Extreme Makeover: Home Edition||ABC||1,011|
|Big Brother 9||CBS||1,011|
|Pussycat Dolls Present||CW||805|
|America’s Next Top Model||CW||574|
|One Tree Hill||CW||557|
Source: Place*Views, Nielsen’s Product Placement Service.
Coverage: Prime-time entertainment programs on ABC, CBS, The CW, Fox, MyNetworkTV, NBC.