Dish and NBCU Team Up on Interactive Ads

May 20, 2008  •  Post A Comment

Dish Network’s satellite television service will provide interactive advertising capabilities to NBC television networks and owned-and-operated stations.
Paying subscribers to the Dish service will have the option to use their remote controls to access more information, coupons and discounts from NBC advertisers, who now will be offered ways to reach consumers using the medium.
“Inserting on-screen triggers in the full suite of NBCU networks allows viewers the ability to interact with an advertiser’s brand and request more information, a powerful proposition that we know to be valuable to both advertisers and viewers.” Dish Network VP of Advertising Sales Michael Finn said in a statement Wednesday.
The service also is available on NBC channels on Dish Network’s digital video recorder service; the two companies say they will continue to work together to develop new interactive products to serve advertisers.
(Editor: Baumann)


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