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Disney Channel Tests Cinema Advertising With ‘Camp Rock’

May 28, 2008  •  Post A Comment

The Disney Channel has partnered with cinema advertiser Screenvision to promote the cable network’s upcoming original movie “Camp Rock,” starring the Jonas Brothers. The campaign marks the Disney Channel’s first attempt at cinema advertising.
Under the agreement, Screenvision will feature a 30-second commercial for the made-for-cable movie in its Premium Pod before movie previews. The ad will run May 23 through June 19 before all G and PG rated films, including “The Chronicles of Narnia: Prince Caspian” and “Kung Fu Panda.”
“Through our Premium Pod we’re able to offer marketers such as Disney Channel prime advertising real estate, with the maximum exposure possible in cinema in terms of available audience for viewing. This is a great way for Disney Channel to first experience the power of cinema advertising,” Michael Chico, Screenvision’s executive VP of sales and marketing, said in a statement.
Screenvision’s cinema advertising network reaches more than 14,000 screens across 2,300 theaters nationwide.
“Camp Rock” debuts June 20 on the Disney Channel. Preview clips of the program will be available on Disney Channel on-Demand beginning June 16.

76 Comments

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