GM to Sponsor Discovery’s Planet Green

May 21, 2008  •  Post A Comment

General Motors will be the exclusive automotive sponsor of Planet Green, the new cable network being launched by Discovery Communications on June 4.
As part of the deal, GM’s Chevrolet will be the premier sponsor of the series “Greensburg,” which shows the rebuilding of the Kansas town devastated by a tornado in 2007. GM will have integrations, short-form content and online elements connected to the show.
“It’s a great way for GM to educate and inform consumers about all we are doing in the area of sustainable transportation,” said Betsy Lazar, executive director, GM advertising and media operations, in a statement. “Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel-efficient cars and trucks, hybrids and alternative fuel vehicles.”
GM has also signed up for Discovery Studios, which will create short-form video for sponsors. Discovery Studios will be producing environmentally themed vignettes for GM that will air on Planet Green, featuring executives and employees of the car company.
“Greensburg” is being made by Leonardo DiCaprio’s production company along with Pilgrim Films and Television. One of the stories told in the program will be the rebuilding of Dwane Shank Motors, the local Chevy dealership.
GM also donated three Chevrolet E85 FlexFuel Suburbans to the South Central Community Foundation, which the Foundation allocated for use by the local school. It also provided, through Discovery, three Chevrolet Tahoe hybrid SUVs and one Silverado FlexFuel pickup to the Greensburg city administration.
(Editor: Jensen)

One Comment

  1. Great post!

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