HBO Looks to Distribute Shows via iTunes

May 12, 2008  •  Post A Comment

HBO is close to finalizing a deal to offer its television programs on Apple’s iTunes service for the first time, reported Conde Nast’s Portfolio today.
The deal, the story says, calls for flexible pricing, something Apple has been reluctant to grant other content providers. NBC defected from the iTunes store last fall over pricing issues. The publication reported that HBO was able to secure “better terms” from Apple than other content providers have.
The launch of the programs on iTunes could happen as early as within a week or two, Portfolio said.
The deal could be a boon for both companies. It broadens the amount of high-profile content Apple offers in iTunes. For HBO, the deal could expose new consumers to HBO programming, especially those who are reluctant to subscribe to the premium channel.
HBO did not immediately respond to a request for comment.


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