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NBCU’s Zalaznick Adds iVillage to Portfolio

May 7, 2008  •  Post A Comment

Lauren Zalaznick has been named president of NBC Universal Women and Lifestyle Networks, adding iVillage.com to a portfolio that already including Bravo Media and Oxygen Media.
Deborah Fine, president of iVillage Properties, will report to Ms. Zalaznick.
Ms. Zalaznick said she is launching Women@NBCU, a content and marketing initiative that will allow advertisers to reach young, upscale women through a collection of NBC Universal brands including Bravo, Oxygen, iVillage, as well as other female-skewing NBC properties such as the “Today” show, and prime time programming including “The Biggest Loser” and “Lipstick Jungle.”
“We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day,” Ms. Zalaznick said in a statement. “Anchored by four powerful brands—Bravo, Oxygen, Green, and iVillage, supplemented by the select ‘boutique’ properties across the NBC Universal landscape—we’ve created a one-stop shop to deliver custom female 18-54 audiences with scale.”
Ms. Zalaznick had been president of Oxygen Media and Bravo Media. Those entities will continue to report to her.
“Lauren brings a rare combination of creative energy and rigorous discipline to everything she does,” Jeff Gaspin, president and chief operating officer, Universal Television Group, said in a statement. “She turned Bravo into a top 10 network for women 18-49 with the most affluent, educated, and engaged audience in all of cable entertainment. And she’s well on her way to working her same magic on Oxygen. She is uniquely qualified to lead iVillage and maximize the obvious synergies that exist between the Web site and our female-focused cable properties.”
Ms. Zalaznick also oversees NBC Universal’s “Green is Universal” environmental initiative.
(Editor: Baumann)

8 Comments

  1. This is the person who was asleep at the wheel and lost Project Runway to the competition, yet she gets rewarded???
    Sell my stock!

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