Promax Lifetime Honor Goes to WWE’s McMahon

May 4, 2008  •  Post A Comment

Promax/BDA will present World Wrestling Entertainment Founder-Chairman Vince McMahon with its Lifetime Achievement Award at the association’s 53rd annual conference, set for June 17-19 in New York. Mr. McMahon will be recognized for his syndication, cable and pay-per-view entrepreneurship that helped make WWE the popular sport it is today.
“In the course of his career, [Mr. McMahon] turned a regional syndicated program into a global super-brand that reaches 130 countries in 23 languages with programming for virtually every conceivable platform available in today’s marketplace,” said Promax/BDA President Jonathan Block-Verk. “Add WWE’s huge merchandising success and constant trailblazing into new media models, and you get the very essence of successful brand development.”
In addition to receiving the award, Mr. McMahon will participate in a question-and-answer session with TelevisionWeek Deputy Editor Chris Pursell. Geof Rochester, WWE’s executive VP of marketing, will present a case study on WrestleMania’s marketing strategy and success.
— Sergio Ibarra

One Comment

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