Sezmi Corp., formerly Building B, will release a new set-top box that combines traditional broadcast TV, cable programming, movies and Internet video into one streamlined reception system.
The company announced it is starting to test the technology in pilot markets with select broadcast, broadband and advertising partners. It plans to release the product commercially at national retailers by the end of the year.
Sezmi will combine broadcast and cable content, films and online video in a customizable manner. Through the service’s remote control, individual users can access personalized channels based on favorite selections, suggestions and recorded materials, integrating live and on-demand content.
“With the impending digital transition, the consumer shift to on-demand viewing, high definition, Internet video and other disruptions, now is the time for a true [TV] alternative to emerge,” Parks Associates vice president and principal analyst Kurt Scherf said in a release. “From what I’ve seen, Sezmi’s differentiated approach, leadership and industry relationships makes it a strong contender to fill this void.”
Sezmi will announce its operating markets and roster of partners at a later time.