Video: NBCU’s Graboff on Upfront Sales

May 13, 2008  •  Post A Comment

Countering some upfront sales predictions, Marc Graboff, Co-Chair of NBC Universal Entertainment, says early reports indicate the advertising market may be robust this year, with a chance of beating last year’s total.
Merrill Lynch last week predicted a decline of between 2% and 14%.

“Our early reports are that the upfront market is going to be strong, if not flat, if not up,” Mr. Graboff said in an interview with TelevisionWeek Columnist/Deputy Editor Josef Adalian. “We’re thinking, theoretically, that it could be up.”
Mr. Graboff spoke at a press conference Monday announcing that “Saturday Night Live” alumnus Jimmy Fallon would take over “Late Night” when Conan O’Brien vacates that seat to move to “The Tonight Show,” currently hosted by Jay Leno.
NBC is intent on keeping Mr. Leno happy even though he’s giving up his “Tonight Show” forum, Mr. Graboff said.
“We adore Jay. He continues to dominate,” Mr. Graboff said. “We are doing everything in our power to keep Jay in the NBC family. Having said that, we have total belief in the wisdom of our decision.”
For more upfront video, including sales forecasts from buyers and sellers, visit TVWeek.com’s Upfront Navigator page.
–Greg Baumann

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