‘Army Wives’ Season Premiere Marches to New Ratings Highs

Jun 9, 2008  •  Post A Comment

The second-season premiere of “Army Wives” saw the series hit new records for Lifetime, becoming the most-watched and highest-rated original series in the network’s history.
“Wives” returned for its second season June 8 in its 10 p.m. time slot, earning a 3.7 household rating with 4.5 million total viewers, with 3.3 million viewers among women 18-plus.
“Army Wives” averaged a 2.9 rating and 805,420 viewers in women 18-34; a 3.5 ratings and nearly 2 million viewers in women 18-49; and a 3.65 and nearly 2 million viewers in women 25-54. Last year the drama was the No. 1 new cable drama among all key women demos.
Recently, presidential candidates John McCain and Barack Obama taped on-air spots in support of real military families that aired in the run-up to the premiere of “Army Wives” as well as the premiere episode. The ads focus on the spouses of men and women serving overseas.
“Just when we thought the acting couldn’t get more powerful, the writing sharper, the reviews better or the ratings higher, here comes our sensational second-season premiere,” said Susanne Daniels, president of entertainment for Lifetime Networks, in a statement Monday. “Thanks to an outstanding cast and creative team, we are poised to once again dominate the water-coolers on Monday mornings.”

One Comment

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