Brightcove Rolls Out Upgrade

Jun 16, 2008  •  Post A Comment

Online television technology provider Brightcove today announced a revamped version of its service, dubbed Brightcove 3.
This latest beta version has been in use for a few months by select customers, including Fox Entertainment Group’s Beliefnet, Lifetime Networks and Showtime Networks. It now becomes available to other Brightcove clients. The commercial version will roll out in the fall, Brightcove said.
Brightcove’s revamp comes as the competitive market for the provision of Internet video services heats up. TV networks are beginning to bring some of the Internet TV technology capabilities in-house and also are using open-source software in some cases for Internet video provision. That puts more market pressure on platform providers like Brightcove to innovate.
Also, competition is fierce among existing providers, including Brightcove, thePlatform and Maven.
The Brightcove upgrade is far-reaching. For instance, customers now will be able to use a unique URL for each video. That’s a big change from previous versions, when video would be accessible via a playlist in the video player. A unique URL makes it easier for Web video viewers to e-mail videos and link to videos.
The new version also enables high-definition, long-form delivery of video content.
Brightcove users also can better integrate video with other content on their sites in the new version.
Brightcove reaches more than 135 million unique Web video users each month, the company said.


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