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CBS Outernet, GameStop Link on In-Store TV Network

Jun 5, 2008  •  Post A Comment

Video game retailer GameStop is joining forces with CBS Outernet and Reflect Systems to create a new in-store digital video network, GameStop TV.
Reflect Systems handles media software and services. CBS Outernet, a division of CBS Corp., provides customized digital video networks to retail locations; it will handle advertising sales for GameStop TV.
GameStop TV will feature product promotions, game previews, developer interviews and other custom content at more than 4,000 GameStop locations. The store plans to complete its rollout by 2009.
“This deal gives our national and local advertisers access to the very attractive and hard-to-reach 18-34 male demographic,” CBS Outernet President Virginia Cargill said in a statement Thursday. “GameStop has been very successful using in-store advertising to boost its sales, and we look forward to providing an even more impactful network that keeps their customers informed and entertained.”

11 Comments

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