As the broadcast networks put more content online in more ways, ABC.com surpassed NBC.com as last season’s most frequently visited broadcast network Web site, according to Hitwise. At the same time, CBS.com showed the biggest gain in use, jumping 41%.
“Online traffic among the networks has become increasingly more competitive. Media executives must understand how their programming and promotion investments have fared against the competition in order to fuel future decisions,” said Heather Dougherty, research director at Hitwise. “The continued popularity of reality television shows, especially during the writers strike, has also translated to online visits, helping to drive traffic as fans seek additional content about their favorite stars.”
Users spent more time on CBS.com during the season than on the other broadcasters’ sites.
The charts below provide data on visits and time spent for the broadcast network Web sites.
Most Viewed Broadcast Network Web Sites Based on Share of Total U.S. Visits |
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Rank | Network | Web Site | 2007-08 Season | 2006-07 Season | % Change |
1 | ABC | ABC.com | 27.14% | 29.89% | -9 |
2 | NBC | NBC.com | 27.01% | 32.89% | -18 |
3 | CBS | CBS.com | 21.51% | 15.24% | 41 |
4 | Fox | Fox sites* | 17.54% | 16.55% | 6 |
5 | The CW | CWTV.com | 6.61% | 5.20% | 27 |
6 | MyNet | MyNetworkTV.com | 0.19% | 0.24% | -22 |
Source: Hitwise, from September 2007 to May 2008 and September 2006 to May 2007. |
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* Fox sites include Fox.com, AmericanIdol.com, AMW.com, FamilyGuy.com, Cops.com, TheLot.com and TheSimpsons.com. |
Average Time Spent on Broadcast Network Web Sites (in Minutes) | |||||
Rank | Network | Web Site | 2007-08 Season | 2006-07 Season | % Change |
1 | CBS | CBS.com | 10:24 | 07:30 | 39 |
2 | NBC | NBC.com | 10:07 | 11:27 | -12 |
3 | The CW | CWTV.com | 09:43 | 08:02 | 21 |
4 | ABC | ABC.com | 08:21 | 06:35 | 27 |
5 | Fox | Fox sites* | 06:43 | 06:03 | 11 |
6 | MyNet | MyNetworkTV.com | 04:10 | 07:09 | -42 |
Source: Hitwise, from September 2007 to May 2008 and September 2006 to May 2007. |
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* Fox sites include Fox.com, AmericanIdol.com, AMW.com, FamilyGuy.com, Cops.com, TheLot.com and TheSimpsons.com. |
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