Google continued to build its lead in the search market in May, registering 4.6 billion searches, according to Nielsen Online. Top rival Yahoo saw its number of searches drop more than 13%. Those market shares translate into cash when it comes to the lucrative search advertising market. Overall, search activity rose 9.5% to 7.8 billion in the month. A complete list of the top 10 search providers follows.
| Rank | Provider | Searches (000) | Year-Over-Year Growth |
Share of Searches |
| 1 | Google Search | 4,654, 624 | 15.4% | 59.3% |
| 2 | Yahoo Search | 1,328,667 | -13.8% | 16.9% |
| 3 | MSN/Windows Live Search | 1,043,848 | 72.4% | 13.3% |
| 4 | AOL Search | 322,454 | -15.6% | 4.1% |
| 5 | Ask.com | 168,568 | 18.4% | 2.1% |
| 6 | My Web Search | 53,399 | -13.6% | 0.7% |
| 7 | Comcast Search | 41,968 | 20.2% | 0.5% |
| 8 | AT&T Worldnet Search | 26,216 | 181.6% | 0.3% |
| 9 | NexTag Search | 20,937 | 44.4% | 0.3% |
| 10 | Dogpile.com Search | 14,825 | -43.6% | 0.2% |
| All Searches | 7,849,553 | 9.5% | 100% | |
| Source: Nielsen Online, MegaView Search | ||||
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