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E!, Combs Launch ‘Drive Safe’ Campaign

Jun 30, 2008  •  Post A Comment

E! Entertainment has partnered with Sean “Diddy” Combs and Cîroc Vodka, for which he had done ads, for a new public action campaign, Drive Safe, promoting safe drinking and driving habits.
In addition to Mr. Combs, E!’s Drive Safe campaign will feature appearances by Eva Longoria, Tommy Lee, Wilmer Valderrama, Gabrielle Union and other E! personalities as they offer safe rides to partygoers at a popular nightclub.
“E!’s Drive Safe campaign goes farther than simply saying, ‘Drunk driving is bad,’” said Suzanne Kolb, E! Entertainment and Style Network chief marketing officer. “It provides a real solution for viewers to enjoy their social lives but still be safe.”
“I believe that it is important to promote responsible drinking and generate public awareness on the necessity of designating a driver,” Mr. Combs said. “With the help of some great celebrity friends and E! Entertainment, we were able to create a campaign that will resonate with viewers and ultimately drive home the message that any designated driver is a star.”
E! also will encourage viewers to visit its Web site, www.eonline.com, and to send “Drive Safe” in a text message to 37373 for local taxi information.
(Updated: Campaign type, Combs’ statement. 1:29 p.m.)

10 Comments

  1. The Los Angeles County tax lien currently against Tommy Lee and Pam Anderson Lee
    http://webofdeception.com/tommyandpamandersonleecountytaxlien.html

  2. Well I’m from San Diego and I was visiting a friend in Tucson last week. Friday night we went out and she got drunk and I was sober so I decided to drive her car home. I was unfamiliar with it and thought I had turned the brights off. Turns out I turned the headlights off and didn’t realise and a cop stopped me and gave me a ticket for it. Now I have to pay $142 for doing a good deed and taking a drunk driver off the street. I can’t even fight it cause they said I have to do it there and that would cost more time and money (that I don’t have) than just paying the ticket. I’m furious.

  3. p diddy, i been rapping since i was 17 im 48 now
    i work for a co, called postal express. we had 193
    accidents in 07, check out my rap on youtube under(DRIVE SAFE RAP).i can spit for a old cat…

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