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GoTV, Talent Agency CESD Join for Multiplatform Branded Content

Jun 11, 2008  •  Post A Comment

GoTV Networks and talent agency CESD will partner to combine the efforts of the company’s production studio, GoTV Productions, and its multiplatform distribution network with CESD’s roster of A-list clients.
The two companies will create short-form serialized brand-support content for mobile and broadband distribution on GoTV’s multiplatform network.
GoTV previously developed “Crescent Heights,” a brand-supported series for Tide laundry detergent.
“Brand partners and their agencies understand that short-form serialized content is well-suited to reach target consumers in today’s highly fragmented multiplatform media environment. GoTV’s strategy is to provide the production expertise, broadband and mobile technologies and wide audience reach to meet this need,” GoTV Networks CEO Thomas N. Ellsworth said in a statement.
CESD’s clients include Hayden Panettiere, Jon Cryer, Ed Helms, Jorge Garcia, Becki Newton, Steve Schirripa, Gavin DeGraw and Jesse McCartney.

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