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Martha Stewart Living Names Reece Sales VP

Jun 18, 2008  •  Post A Comment

Martha Stewart Living Omnimedia (MSLO) has named Orlando Reece as its senior vice president of broadcast sales. Mr. Reece will oversee the sales efforts for all of the company’s broadcast properties and will build holistic integrated programs for clients.
Mr. Reece was previously the executive director of sales strategy for Yahoo! He also served in sales positions at MTV Networks and ABC, where he shepherded the integrated sales and marketing team at Disney ABC Unlimited as its vice president.
“We’re thrilled to welcome such a highly respected and talented broadcast seller to what is already a very strong team,” Jacki Kelley, MSLO’s executive VP of media sales, said in a statement. “Orlando has a fantastic track record bringing together integrated programs for clients, which is very much a priority for MSLO. His relationships and understanding of the broadcast marketplace and its constant evolution will be an asset as we continue to innovate across all platforms.
MSLO’s broadcasting properties includes “The Martha Stewart Show,” “Everyday Food” and “Everyday Baking from Everyday Food” on PBS, and Martha Stewart Living Radio on Sirius Satellite Radio.

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