Music Choice PSAs Urge Young Adults to Vote

Jun 24, 2008  •  Post A Comment

Multiplatform network Music Choice will launch Live Your Vote, a youth voter registration and social involvement campaign. Together with nonprofit, nonpartisan organization Rock the Vote, Music Choice’s on-demand network will broadcast PSAs featuring popular artists supporting voter registration and civic involvement.
Alicia Keys, 50 Cent, Ashlee Simpson and Three Doors Down are among the artists participating in the campaign.
The network will produce Live Your Vote-themed music videos, hosted playlists and originals that will air on the network and its broadband music service in September. Live Your Vote banner ads will appear on the broadband service and targeted music channels.
The campaign will reach out to the Hispanic youth population with PSAs in Spanish and Hispanic-focused original programming. Latin musician Tito El Bambino and Time Warner Cable’s New York City region will produce a Live Your Vote video playlist hosted by the artist.
Time Warner Cable also will air 30-second messages encouraging viewers to visit www.rockthevote.com.
“Time Warner Cable encourages young adults to learn more about the political process and register to vote during this historical election year,” Harriet Novet, regional VP of public affairs for Time Warner Cable’s New York City region, said in a statement. “Partnering with Music Choice makes perfect sense for Time Warner Cable. This innovative approach to engage young people, mostly first-time voters, is directly linked to our commitment to education and future generations.”


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