NBC Digital to Release Streaming Demos

Jun 25, 2008  •  Post A Comment

NBC Digital plans to release NBC.com’s show-specific streaming demographics, beginning with data gathered in June 2008.
Next month, the metrics obtained through Nielsen Online’s VideoCensus software will be available for analysis. A statement said the release was part of an increased effort on behalf of NBCU to deliver “transparent metrics.”
“The digital entertainment business is maturing and part of the natural evolution is the ability to provide accurate measurement to our clients,” Executive VP of NBC Digital Vivi Zigler said in the statement.
NBC Universal said it is using the new Nielsen technology for its own benefit as well as that of its advertisers, adding another dimension for internal analysis of cross-platform consumption and engagement as regards its online content.

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