Publicis Working With Yahoo on Mobile Advertising

Jun 25, 2008  •  Post A Comment

Publicis Groupe, owner of Starcom MediaVest Group, Zenith Optimedia, Digitas and Denuo, said it was teaming up with Yahoo to look for ways to increase the effectiveness of advertising on mobile devices.
“Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways,” said Sue Decker, president of Yahoo Inc. “Through this relationship, Yahoo and Publicis will empower the next generation of innovative advertising solutions.”
Yahoo will be working with Publicis’ newly formed VivaKi unit, which specializes in new digital and interactive media.
“This partnership with Yahoo takes the biggest challenge facing marketers today—the need for hyper-personalization on a massive scale—and turns it into a scalable, direct opportunity for Publicis Groupe clients,” said David Kenny, managing partner of Publicis Groupe VivaKi. “By creating an evolved business structure built specifically to capitalize on this medium, we’ll advance the larger industry and in the process set new standards for online advertising innovation.”

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