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Home Run Derby Telecast Scores for ESPN

Jul 15, 2008  •  Post A Comment

Monday night’s ESPN telecast of the State Farm Home Run Derby was the most viewed program on ad-supported cable to date this year, averaging a 6.4 rating.
The telecast attracted 6,184,000 household impressions, making it the most-viewed Home Run Derby ever among households.
The telecast—which was up 35% in viewers, 29% in households over last year and 25% from last year’s 5.1 rating—was ESPN’s most-viewed non-NFL program among households since 2006.
The Home Run Derby’s performance also helped ESPN win the night outright—both cable and broadcast—among viewers men 18-34, men 18-49, men 25-54, adults 18-34, adults 18-49 and adults 25-54.

29 Comments

  1. How is that possible? No one watches this crapola for more than a few minutes. No big names – nobody cared. It was boring.
    Where are these numbers being fabricated? By the same folks who say they had 18k at a WNBA game when highlights show most disguised as chairs?

  2. The numbers come from Nielson overnights. No one fabricates them. The Nielson company sends families a box to connect to their TV that records what that family is watching and then reports the numbers to Nielson subscribers. The only way to “make up” the numbers if for people to leave their TV sets tuned to the channel and then leave the room. And, the numbers at the WNBA games reflect the number of tickets distributed, not necessarily the number of people in the arena or even tickets sold.

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