It’s nice to have the commercial position just before the winners are announced on “American Idol.”
According to TiVo, a Coca-Cola commercial in that position was the top-rated spot in May, in both total viewers and time-shifting viewers.
In looking at time-shifted viewers, TiVo points out that four of the top-rated spots appeared in a series, “House” that wasn’t among the highest-rated shows with time shifters. By contrast, several episodes of “Grey’s Anatomy” were among the top-rated time-shifted shows, but only one commercial on “Grey’s” made the top 10.
The full list of highest-rated commercials follows.
|Highest-Rated Commercials in Time-Shifted Shows in May|
|1||Coca-Cola Classic||American Idol||Fox||May 21||11.0|
|2||Sony Pictures: Zohan||House||Fox||May 10||9.5|
|3||Guitar Hero||American Idol||Fox||May 21||8.2|
|4||Dove Go Fresh Body Wash||Desperate Housewives||ABC||May 18||7.9|
|5||Universal Pictures: Incredible Hulk||House||Fox||May 19||7.9|
|6||Warner Bros.: Sex and the City||House||Fox||May 12||7.8|
|7||Guitar Hero||American Idol||Fox||May 21||7.8|
|8||Paramount Pictures: Love Guru||American Idol||Fox||May 21||7.6|
|9||American Express credit card||House||Fox||April 28||7.6|
|10||Warner Bros.: Sex and the City||Grey’s Anatomy||ABC||May 22||7.6|