Top Ad Spots in Time-Shifted Shows

Jul 9, 2008  •  Post A Comment

It’s nice to have the commercial position just before the winners are announced on “American Idol.”
According to TiVo, a Coca-Cola commercial in that position was the top-rated spot in May, in both total viewers and time-shifting viewers.
In looking at time-shifted viewers, TiVo points out that four of the top-rated spots appeared in a series, “House” that wasn’t among the highest-rated shows with time shifters. By contrast, several episodes of “Grey’s Anatomy” were among the top-rated time-shifted shows, but only one commercial on “Grey’s” made the top 10.
The full list of highest-rated commercials follows.

Highest-Rated Commercials in Time-Shifted Shows in May
Rank Brand Program Network Date Rating
1 Coca-Cola Classic American Idol Fox May 21 11.0
2 Sony Pictures: Zohan House Fox May 10 9.5
3 Guitar Hero American Idol Fox May 21 8.2
4 Dove Go Fresh Body Wash Desperate Housewives ABC May 18 7.9
5 Universal Pictures: Incredible Hulk House Fox May 19 7.9
6 Warner Bros.: Sex and the City House Fox May 12 7.8
7 Guitar Hero American Idol Fox May 21 7.8
8 Paramount Pictures: Love Guru American Idol Fox May 21 7.6
9 American Express credit card House Fox April 28 7.6
10 Warner Bros.: Sex and the City Grey’s Anatomy ABC May 22 7.6

Source: TiVo

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