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Beijing Outdrawing Athens So Far

Aug 12, 2008  •  Post A Comment

Four days into the Beijing Olympics and NBC continues to boast ratings numbers higher than those for the 2004 Athens Summer Olympics.
The first Monday of the Games on NBC increased 5% over the Athens telecast, as the Beijing Games pulled in a 17.4 rating/28 share in households.
Viewers last night tuned in to see American swimmer Michael Phelps capture his third gold medal, with numbers peaking in the 10 p.m. half-hour with a 20.1/31 and 34.4 million average viewers.
Last night’s rating in 18- to 49-year-olds, 10.4/28, is a Monday broadcast high since 2004 and a Monday high for NBC since 2002.
The four-day average household average is a 17.1/30, a 16% increase from Athens.
The coverage on all of the NBC Universal networks drew 157 million viewers in four days, 15 million more than Athens.
As for the digital side, NBCOlympics.com in Beijing bested the total amount of Athens in page views, video streams and unique users in its first four days.

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