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Beijing Ratings on Gold-Medal Pace

Aug 10, 2008  •  Post A Comment

The Beijing Olympics are on pace to become the most watched Olympics ever, as the first two days of coverage on NBC Universal’s networks have drawn 114 million viewers.
So far, the Beijing Olympics are outpacing the Atlanta Olympics, the most-watched Olympics ever, by 4 million viewers.
On broadcast flagship NBC, Saturday night’s coverage, which included swimmer Michael Phelps winning his first gold medal at this year’s Games, drew a household 13.9 rating/27 share, up 18% from coverage of the Athens Games in 2004.
In the 18- to 49-year-old age group, NBC averaged a 7.7 during prime time on Saturday, at least five times higher than any other network that night.
NBCOlympics.com on Saturday drew 62.7 million page views, an increase of 475% in Web traffic from the first day of competition during the Athens Games.

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