Cable Ad Revenue Growth to Slow in ’09, Report Says

Aug 12, 2008  •  Post A Comment

Cable network ad revenues will grow just 4.7% in 2009, according to a new report by SNL Kagan.
Kagan said ad revenue will rise 10.4% in 2008, including slower growth in the second half of the year.
But the industry will recover, with an 11.1% increase forecast for 2010 as the economy strengthens.
“This year’s weak economy has resulted in extremely volatile ad markets, with major advertisers scrambling to allocate budgets where they will get the most bang for the buck,” said Derek Baine, senior analyst for SNL Kagan. “Companies that publicly report ad sales for their cable nets showed positive second-quarter results spanning a wide range from +1% to +28%. However, we expect to start seeing more negative numbers in the second half of 2008.”

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