CBS Dubs Jennifer Bresnan Reality Chief

Aug 18, 2008  •  Post A Comment

CW reality executive Jennifer Bresnan is shifting to sister network CBS, replacing Ghen Maynard as head of the Eye network’s alternative programming division.
Jennifer Bresnan
The appointment represents a meteoric rise for Ms. Bresnan, who was named to her current position as senior vice president of alternative at the CW two years ago this month. Previously, Ms. Bresnan had been a producer, working on programs such as “American Idol,” “The Apprentice: Martha Stewart” and “Paradise Hotel.”
Mr. Maynard exited his executive position at CBS last week for a producer deal at the network. Until then, Ms. Bresnan reported directly to Mr. Maynard.
Under the new structure, Ms. Bresnan will report directly to CBS Entertainment President Nina Tassler. She will give up day-to-day oversight of CW reality programming.
“Jen’s background in developing and producing reality programming is incredibly diverse, her relationships in the creative community run very deep, and we’re excited for her to start developing all types of programming in the reality genre,” Ms. Tassler said in a statement.
At the CW, Ms. Bresnan supervised shows such as “America’s Next Top Model” and the upcoming “Stylista.” She now takes over a reality roster that includes some of the biggest brand names in unscripted television, including “Survivor,” “Big Brother” and “The Amazing Race.”
The challenge for Ms. Bresnan will be finding a next generation of reality hits—and convincing CBS to make more space on its crowded schedule for unscripted projects.
(Editor: Baumann)


  1. Do you suppose Jennifer Bresnan is any kin to Bill Bresnan? Bill is founder, builder and Owner/CEO of Bresnan Communications, one of Midwestern area’s oldest cable empires.

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