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Chart: Olympics Advertising History

Aug 13, 2008  •  Post A Comment

While the world gathers for the competition at the Olympics, advertisers will be trying to get their messages across to the viewers tuning in to the 3,500 hours of coverage NBC is providing. Nielsen looked back at Olympics advertising history, tracking the cost for 30-second spots during the Opening and Closing Ceremonies of past games and the leading sponsors during the pageantry.

  Cost Per 30-Second Commercial    
Year Location Opening Ceremony Closing Ceremony Network Top Brand Advertiser
1996 Atlanta, U.S. $250,000 $250,000 NBC Coca-Cola Classic
1998 Nagano, Japan $183,600 $183,600 CBS IBM Internet Services
2000 Sydney, Australia $275,000 $275,000 NBC Coca-Cola Classic
2002 Salt Lake City, U.S. $350,000 $350,000 NBC Johnson & Johnson/Nike (tie)
2004 Athens, Greece $340,000 $340,000 NBC Budweiser
2006 Turin, Italy $350,000 $350,000 NBC Visa Credit Card Services
           
Source: Nielsen Monitor-Plus          

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