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Focus, Nissan, Quiznos Sign on to Sponsor TNT’s ‘Bar’

Aug 27, 2008  •  Post A Comment

TNT said it has sold special sponsorships for its new series “Raising the Bar” to Focus Features, Nissan and Quiznos.
“Raising the Bar,” the legal drama from Steven Bochco, is set to premiere Sept. 1.
The second episode of the series will feature an extended trailer for Focus Features’ new film “Burn After Reading.” Tune-in spots on TNT will alert viewers that there will be a sneak peek at scenes from the movie during the show.
Quiznos will sponsor select episodes of the series, with messages within the program occupying the bottom third of the screen during the program.
Nissan’s Altima will be promoted across several platforms, with spots on the network driving viewers to TNT.tv, where Nissan is the exclusive sponsor of the “Raising the Bar” section. TNT also is creating a spot for Nissan that ties in with a theme from the series. Nissan is sponsoring a sweepstakes with a prize of a trip to New York, where the series is set.

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