‘Gemini Division’ Bows Aug. 18 on NBC Web Sites

Aug 12, 2008  •  Post A Comment

NBC said it plans to release the 50-episode Web series “Gemini Division” starting Aug. 18 on NBC.com, SciFi.com and GeminiDivision.com. Set five minutes in the future, the series stars Rosario Dawson as a New York City homicide detective.
The Web series, which mixes animation and live-action, is one of the first projects from NBC’s recently formed NBC Universal Digital Studio. It also will be available across mobile phones and gaming systems and via video-on-demand from cable operators, NBC said.
The show likely will be a litmus test for the success or failure of branded entertainment on the Web because it will incorporate branded advertisers including Intel, Cisco, Microsoft, Acura and UPS.


  1. Its so important for the interactive TV genre that Gemini Division puts on a good showing. This is the kind of innovative product that exploits the interactivity of the internet and changes the lean back viewing experience of traditional TV into something far more engaging. Its success would bring much needed attention to the indie interactive web scene.
    Signing Rosario Dawson is a great choice, a neo sci-fi plot is a great choice, the one gripe I have though is geo-blocking the show limiting it only to a US audience, I think its a cop out and a failure to fully embrace the internet. NBC, why get only half pregnant?! In mitigation, I suppose with a huge marketing budget, Gemini Division does not have to rely on viral distribution like indies do. And it probably has found revenues in international distribution.
    $1.75M is HUGE for the web TV world but my hope is that a nice chunk of that is allocated to marketing (and you can count Rosario’s paycheck in that) to bring attention to the nascent interactive web series genre … indies like ours will gladly ride this coat tail.

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