Political Ads: Web Vs. TV

Aug 28, 2008  •  Post A Comment

The Internet may be the up-and-coming medium for political advertising, but it’s not yet a replacement for television, some experts in politics and advertising suggested during a forum at the Democratic National Convention.
“It’s not quite there yet,” Joe Trippi told a forum sponsored by Democratic group NDN. “It’s moving exponentially but it’s not TV.”
Mr. Trippi headed Howard Dean’s race for president four years ago, was a senior strategist for the John Edwards campaign this year and is a consultant on Internet issues.
He said that the Barack Obama campaign has shown how much Web fundraising has changed since four years ago, and that YouTube’s growth has constituted another dramatic change.
Still, the number of people participating in Internet traffic for campaigns still represents just about 10% of voters.
Peter Greenberger, director of Google’s politics and issue advocacy sales team, said the information available on the effect of political ads on the Web is starting to grow, but detailed research on effectiveness is still in its infancy.
He said there are good indications that Web ads can help candidates raise money but data is inconclusive on whether the advertising translates into votes. The Internet spots also raise the age-old advertising question of which messages actually spur action and which don’t. He said initial research suggests that people who register to vote because of Web ads do actually vote.
Macon Phillips, deputy director of new media for the Obama campaign, noted that the campaign started with the experience of the Dean campaign.
NDN President Simon Rosenberg said more use of digital video recorders and commercial skipping by viewers could force politicians, like other advertisers, to look more closely at alternatives.
(Editor: Baumann)


  1. Wonderful to read!

  2. Thanks for your visiting this http://www.glamour-watches.com/replica-pens online store.

  3. Lindsay Lohan “In the event I were the alcoholic every body says I am, then forcing a [scram[]|] bracelet on would have ended me up in detoxification, on the er, because I would had to come down from everything that individuals say I sure am taking and also my dad declares I’m taking – so that says something, for the reason that I’d been fine.”

  4. The U.S. Department of State distributed an alert Sunday for United states travelers in European countries to be aware of your heightened possible for an al-Qaeda terrorist attack. The warning didn’t stipulate any specific destinations however , did pre warn Us citizens in another country of terrorists’ possible “to attack public transportation systems along with other tourist infrastructure.” But no armed service or state infrastructures?

  5. Love the blog here. Nice colors. I am definitely staying tuned to this one. Hope to see more.

  6. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  7. Well, not totally sure about it btw…

  8. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

  9. I like your blog.

  10. Nice blog subject. thanks for letting me add something!

  11. Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.

  12. That is very inspirational stuff. Never known that feeling can be this diversified. Thanks for all the enthusiasm to extend such helpful information on this post.

Your Comment

Email (will not be published)