Will NBC’s new fall shows get a boost from the promos aired during the Olympics?
“With NBC delivering twice the 18-to-49 prime-time demo of the combined viewership of ABC, CBS and Fox, the network should get an extraordinary and cost-effective return on investment promoting its fall lineup.”
—Mark OBrien, president of Mighty Oak Entertainment
“Like other Olympic partners who collectively invested more than a billion dollars in air time, NBC will benefit from the ratings surge and see a considerable audience uptick for its new product. The marketing experts at NBC know what they’re doing, and the promos will do their job. The question remains: Is the content good enough to deliver audiences for the second episode?”
—Jonathan Block-Verk, president of Promax|BDA