Ratings: ‘Today’s’ First Beijing Broadcasts

Aug 14, 2008  •  Post A Comment

On Monday and Tuesday, the first two days the full crew of “Today” broadcast together from the Beijing Olympics, the NBC morning show averaged 6.425 million viewers and 6.428 million viewers, respectively, according to preliminary fast national data from Nielsen Media Research.
This is “Today’s” biggest audience since last April 29, a Tuesday, when 6.730 million viewers saw co-anchor Matt Lauer reporting from Amsterdam on his latest installment of “Where in the World Is Matt Lauer?”
The early data shows that on Monday, “Today” outdrew “Good Morning America” by 2.6 million viewers. The gap with ABC’s second-place morning show was 2.7 million viewers on Tuesday.
For the week of Aug. 4, leading into the Olympics, “Today” dominated the competition, marking its 661st consecutive week in first place. “Today” placed first for the week with 5 million total viewers, more than 29% above “GMA” and more than 110% better than CBS’ “The Early Show.”
(12:15 p.m.: Added fourth paragraph)
(Editor: Baumann)


  1. Congratulations on a good job, NBC.
    Now, if you could only get that woman to SHUT UP during the diving, we’d all be happy.
    I find that the Today Show gives me all I need to know, and don’t have to sit up all night for the live feeds.

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