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‘Access Hollywood’ Revamps Web Site

Sep 15, 2008  •  Post A Comment

As “Access Hollywood” turned teenager with the launch of its 13th season Sept. 8, the series’ Web site was prepping for a relaunch that will go public today.
Nancy O'Dell on 'Access Hollywood'
Just as “Access” received a new look and new segments on-air, AccessHollywood.com also is getting a slew of upgrades, including a revised look and user feel. Consumers will find more interactivity and a new layout that includes an interactive flash panel at the top of the site.
“AccessHollywood.com continues its growth as the most dynamic and accurate celebrity news site online, with our relaunch on Sept. 15,” said Jeremy Blacklow, managing editor of AccessHollywood.com. “There will be a stronger relationship between on-air and online segments through new features … and, most exciting, the ‘Access’ search engine, which will allow our fans to select online what they’d like to see on-air the next day.” One new segment, yet to be named, is designed to dispute daily gossip or news that might be false.
In addition, the series will search for the biggest “High School Musical” fan in the country with “Access Hollywood’s R U the Biggest High School Musical Fan?” contest in which fans submit a one-minute video showing why they are the biggest fan of the teen franchise, with the winner receiving a trip to the world premiere of “High School Musical 3: Senior Year.”
Among Web sites of the traditional newsmagazine shows, AccessHollywood.com has spiked in recent months, topping the category so far this year with more than 1.2 million uniques, which represents a rise of 46% in year-to-year growth, according to Web analytics firm Omniture.
New segments of the newsmagazine that debuted last week include “Access Granted” and “Hometown Visits.” “Access Granted” will show viewers a side of Hollywood and other cities that they might not be aware exists, while “Hometown Visits” will take various celebrities to their places of origin, beginning with a visit to co-anchor Nancy O’Dell’s hometown.
“It’s lucky 13 for ‘Access Hollywood,’” said executive producer Rob Silverstein. “We are coming off our exclusive Olympic coverage and continuing on the campaign trail. ‘Access Hollywood’ is poised and primed to have its best season yet. Our talent, newsgathering and production staff are unmatched and we are ready to bring our audience even more access to Hollywood.”

38 Comments

  1. I made several attempts to place a vote for my favorite video for High School Musical, but each and every attempt was blocked by the four year old’s video. Has something unethical taken place? You may want to look into this, unless it had been decided by you beforehand.

  2. RE: Tuesday, 11/18. 12:35pm EST, Access Hollywood. How dare your reporter “assume” The Twilight opening weekend success is due to the lack of Harry Potter. Get a grip and know that this book, author, and movie have a HUGE following….(obviously, duh!!). These books were written for the teen audience, but they are not the only ones enjoying them. My four daughters, ages 30-38 are hooked! And many others of all ages. High schools in our area have bus loads of students attending the opening this Friday, 11/21, as part of their classes.
    Know your news audience, Access!!!!
    kb

  3. Seriously, who’ re the folks who’re searching for this shit and keep on so that it is famous? Show after show, newspaper after publication!

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