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Chart: Prime-Time Promo Spots: Broadcast vs. Cable Networks

Sep 10, 2008  •  Post A Comment

Television network promotional spots don’t get fast-forwarded as frequently as other commercials, according to recently released data from TiVo’s Stop Watch service. TiVo figures it’s because promos often are at the beginning or end of a commercial pod and frequently are shorter than commercials. Also, some viewers perceive them as more like program content than paid ads. The amount of fast-forwarding varied by network, as the chart below illustrates.

Percentage of Fast-Forwarding by Time-Shifting Viewers


Broadcast

Cable
Rank Network Viewers Rank Network Viewers
1. NBC 44%   1. ESPN 22%
2. The CW 45%   2. CNN 25%
3. CBS 47%   3. Comedy Central 27%
4. ABC 54%   4. Nickelodeon 28%
5. Fox 63%   5. Toon Disney 28%

Source: June 2008 Power Watch Ratings Service Highlights

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