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CW/Honda Sweepstakes Dubbed Broadcast’s Biggest

Sep 22, 2008  •  Post A Comment

The CW and Honda are teaming up for what they call the largest sweepstakes in broadcast history.
To enter, all one must do is watch The CW’s prime-time schedule from Sept. 29 through Oct. 2 to have an opportunity to win a 2009 Honda Fit.
During the contest, viewers of The CW’s “Gossip Girl,” “One Tree Hill,” “90210” and any of the network’s other prime-time offerings will see “CWickies” rather than the usual series of 30-second ads. “CWickies” are specially produced short-form entertainment ads to be aired during CW prime-time commercial breaks. After watching the ads, viewers will be prompted to log on CWtv.com to answer a question about a Honda Fit spot that aired earlier that evening. Viewers who answer correctly will be entered into a drawing to win one of the cars. There will be a winner on each of the five nights of the sweepstakes.
“One of our primary goals in developing these innovative promotions is to create opportunities for us and our advertisers to form strong, interactive relationships with the fans and drive viewers to The CW,” said Alison Tarrant, the network’s senior VP of integrated sales and marketing, in a statement.

15 Comments

  1. I WANT TO WIN

  2. Sorry I missed the shows but would LOVE to win a Honda CRV!!!

  3. We did not get to watch your program. I am sorry about that. I would like to tell you why I feel we should win the Honda.We are senior citizens trying to survive on a very small income and we cannot meet our bills every month. So the likely hood of purchasing a car is almost out of the question. We own a nineteen-ninety four Pontiac transport. We desperately need a new car. We will not be able to purchase a car in our lifetime.Wish us luck God knows we need it. Thank You

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