Honorees Show Wide Range of Marketing

Sep 14, 2008  •  Post A Comment

Cox Communications and Rogers Cable Communications tied for the most first-place awards, three, in NAMIC’s Excellence in Multicultural Marketing Awards, which recognize cable industry campaigns that demonstrate best practices in multicultural marketing.
Cox’s ad campaign for “Cox Central Florida Negro Baseball League Project,” a two-day community event that introduced veterans of the Negro Baseball League to the African American kids of central Florida, took first place in the case studies/campaigns category, cable companies and distributors division.
The “Florida Negro Baseball League Project” also took first prize in the cable companies/distributors grassroots division. Cox also received first-place honors in the print division in Northern Virginia, and second-place honors in the television category for “African American DRTV-Critics.”
In the marketing tactics category, Rogers Cable Communications’ “Rogers.com/desi” pulled down first prizes in both Internet/new media and out-of-home divisions, while its “Badiya Festival, Badiya Offer (Diwali)” took first prize in the radio division.
Cable giant Comcast earned first-place honors for “GMA Mari Mar Fever Table Tent (Filipino)” in the direct-mail campaign category and “Custom CD-Valentine’s Day (Filipino)” in the all-other-media division.
In the marketing tactics category, Time Warner Cable took a first-place award with its “2 Product Acquisition TV ‘Plasma’” in the television division, while in the all-other-media division its “Llamades ilimitadas” won second. In the case studies/campaigns category, Time Warner’s “Know Your/Our History” tied for second with the cable company’s own news division, for “Increasing Usage and Awareness of a Free on-Demand News Channel to African American Customers.”
In the networks/industry suppliers category, “Tyler Perry’s House of Payne” ads ran away with five first-place honors, winning for TBS in the grassroots, Internet/new media, out-of-home and print divisions and in the radio division for Turner Network Sales.
In the case studies/campaigns category, networks and industry suppliers division, International Networks took both first- and second-place honors with “Filipino on-Demand Launch Campaign” and “Celebrate Diwali With Bollywood Hits on Demand.”
For Internet/new media, “HBO Black History Month ’08 Online Rich Media Banner” scooped a second-place trophy, and “HBO Latino Mandrake Wild Postings” also won second in the out-of-home division.
Discovery Networks’ U.S. Hispanic Group won top honors in the new diversity awareness division, and International Networks and Si TV each took home a first-place win.
Ameredia, BET, MTV, mun2, Showtime, !Sorpresa! TuTV, Univision and VH1 also received honors.
The winners were chosen by a panel of multicultural marketing professionals and will be
honored at the 22nd annual National Association for Multi-ethnicity in Communications annual conference, taking place through Tuesday at the New York Marriott Marquis.


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