Magna Taps Herbst-Brady as President

Sep 5, 2008  •  Post A Comment

Elizabeth Herbst-Brady has been named president of Magna, a unit of Interpublic Group’s Mediabrands division that gathers media market intelligence for the company’s agencies and clients.
Magna had been a centralized media negotiating unit of Interpublic, but its function changed after a recent reorganization.
Ms. Herbst-Brady had been general sales manager and senior VP of syndication ad sales at Twentieth Television. Previously she was senior VP and director of national broadcast for Starcom.
“I see Magna as a strategic consultant to IPG agencies in regards to current and future media-related issues, serving as an aggregator of marketplace information, an analyzer of future trends and an important facilitator of IPG’s media strategy,” Ms. Herbst-Brady said.
She will report to the presidents of Mediabrand’s media-buying agencies Initiative and Universal McCann, Tim Spengler and Mary Gerzema, respectively.
Magna was previously run by former Chairman-CEO Bill Cella, who was shifted to IPG’s DraftFCB in October 2006 before leaving the company last December.

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