Martin Named President-GM at WE tv; Network Renews ‘Locator’

Sep 29, 2008  •  Post A Comment

Rainbow Media promoted Kim Martin to president and general manager of WE tv from executive VP and general manager.
Ms. Martin, who has been with the network since 2004, has been adding original programming to the network. Those efforts paid off in the second quarter, as ratings among women 18 to 49 rose 45% and women 18-34 rose 52%.
The network also announced that it’s picking up a second season of its original series “The Locator.”
“The Locator” drew a network record 1.3 million viewers when it premiered Sept. 6. It features Troy Dunn, who locates missing people.
Season two will consist of 14 half-hour episodes, premiering in February.
“Season one of ‘The Locator’ continues to exceed our expectations, increasing viewership and breaking records for the network,” said Ms. Martin. “With season two of the series premiering early next year, we are anticipating another stellar season and looking forward to continuing our mission of providing stories of hope and healing that truly resonate with our viewers.”
Before joining WE, Ms. Martin was executive VP of distribution and affiliate marketing for Rainbow Media. Earlier she worked at Discovery Networks.
WE, which is trying to catch up with Lifetime, the leader among women’s networks, and Oxygen, acquired last year by NBC Universal, now features about 60% original programming in prime time, according to the network.
“Kim’s leadership, vision and focus have steered WE tv to unprecedented success. Under her direction, the network substantially increased its commitment to original programming, a strategy that has increased ratings significantly over the past four years,” said Ed Carroll, president of national entertainment services for Rainbow Media. “WE tv is now seen in nearly 72 million homes, and with original hit series like ‘The Locator,’ ‘Bridezillas’ and ‘High School Confidential,’ the network is connecting with younger viewers.”

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