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Oxygen Lands Off-Net ‘Model’

Sep 25, 2008  •  Post A Comment

Oxygen has acquired the off-network rights to reruns of The CW’s “America’s Next Top Model.”
The NBC-owned cable network bought the rights to the full library of “Model,” including its current and future cycles, from CBS Television Distribution.
Oxygen will begin to air episodes of “Model” in January.
Financial terms of the deal were not disclosed.
“Model” is hosted by Tyra Banks. Oxygen also airs reruns of Ms. Banks’ syndicated talk show.
“‘America’s Next Top Model’ is a perfect complement to Oxygen’s programming strategy, delivering fun and entertaining shows for women who like to ‘Live Out Loud,’” said Jason Klarman, general manager of Oxygen Media. “It’s got all the right ingredients—a lot of fashion, plenty of beauty and a ton of drama. It really hits the bull’s-eye with Generation O.”
“The acquisition of this franchise will be a great fit for Oxygen’s slate of original programming and introduce the show to an untapped, demographically desirable cable audience,” said Scott Koondel, executive VP of off-network, cable and interactive media for CBS Television Distribution.

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