Tatung to Make GE-Branded HDTVs in Joint Venture

Sep 25, 2008  •  Post A Comment

General Electric is teaming with Taiwan-based Tatung Co. to form a joint venture, General Displays & Technologies, which would design, market and service GE-branded HDTVs.
GDT, announced Wednesday, also will partner with GE-owned NBC Universal to develop an open platform capable of delivering Internet and other digital content through the sets, the company said.
Ultimately, GDT said, this television set would allow a user to watch HD-quality content from a Web site directly on their TV.
“We are developing advanced Internet capabilities for content delivery to televisions, without the need for a PC,” Marc McConnaughey, GDT’s CEO, said. “The long-term strategy is to allow consumers to customize their viewing experience by downloading widgets and a variety of services directly to their HDTVs.”
Bloomberg reports that three of these GE-branded televisions should be available by the second quarter of 2009.
“This is an exciting opportunity for NBCU to partner with GE and help design a cutting-edge product that responds now to consumer desire for a seamless union of high-quality digital content and Internet engagement, with an ease that still appeals to TV viewers,” Darren Feher, NBCU’s executive VP and chief technology officer, said.

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